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The 3 golden metrics of social media success
Social media marketing has matured to the point where brands are demanding demonstrable ROI. It’ll no longer suffice to set up a Facebook account or Twitter profile to simply ‘see what happens’. And...
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Anti-social media: How NOT to lose friends and alienate people
So you appear to have your online communications in order. Regular blogging, tweets and email messages are flowing very nicely, thankyou. Assuming that your business has a growing online presence, be...
View ArticleAndy Murray bares all in video viral for Head
Ahead of Wimbledon fortnight, Andy Murray and racket sponsor Head have launched a viral video, encouraging fans to ‘like’ Murray via Head’s Facebook page. The ad ‘Get Closer’ created by German agency...
View ArticleFurlong PR in the news – Gorkana 20/6/11
Furlong launches London PR Taxi series We’ve launched a new video series featuring interviews with PR and marketing specialists filmed in the back of a London black cab. View full article here:...
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Combining social with email – a summary of Hubspot’s report
Old fashioned, one-way and downright obsolete. If this is how you perceive email in the social age, it’s time to think again. Yes: social networks such as Facebook, LinkedIn and Twitter have opened up...
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3 Tips for Small Businesses Starting in Social Media
While small business owners use social media on a personal level, there is a significant gap between how much they believe social marketing impacts on business and actual levels of activity and...
View ArticleNMA editor Justin Pearse talks Social Media [VIDEO]
I was lucky enough to be joined by New Media Age editor Justin Pearse in our London PR Taxi recently to get his take on social media adoption, what will be the next big thing and which social brands...
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4 social media tactics major brands swear by
We’ve touched recently on how social marketing for small businesses requires a different skill set than for global brands (FPR blog 30.11.11). Yet certain rules apply across the board. Social Media...
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Google SEO Bloodbath! Are You Ready?
Guest blog by Ben Acheson, Head of SEO at Digivate A terrible search engine bloodbath is on its way. Thousands of websites are going to be affected and your business’ website could be one of them. Over...
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What is the real ROI of Facebook marketing?
Facebook’s pricing of its initial public offering in May valued the social network at an eye-watering $104bn, suggesting confidence and a company in rude health. But Facebook’s share prices have...
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